While there are many things that contribute to blog success, none is
as vital as consistency. Sadly, many believe that there is any easy
route to blogging success. That’s why they relax or lessen their
blogging efforts once they launch and get some blog traffic.
Consistency does not only mean keeping your blog up to date by
publishing new or fresh content periodically, it also means maintaining
the look of your business blog and the passion and gusto to engage your
audience. I want to reiterate that consistency is a major determinant
of blogging success, and in a short while, you will know why.
Consistency Nurtures You to be a Niche Leader
I know that many bloggers want to top their niche and get accolades
and recognition for what they do in their respective industries. Trust
me, every blogger dreams of becoming a niche leader
when he/she first ventures into blogging. The truth is; it takes
consistency to become a niche leader and to achieve blogging success.
You’ve got to start somewhere and grow your blog over time to gain
recognition. If you blog consistently and judiciously, then you will
accelerate your growth and the popularity of your blog.
Consistency Creates the Right Brand Image
Your blogging success also depends on the impression or image that
your brand creates. To succeed, you have to brand your blog in a way
that helps attracts more readers and retain the existing readership.
Examine the look and feel of your blog and determine whether or not it
is consistent with your brand image.
You have to create the right impression to readers and visitors every
time they visit your blog. Don’t keep changing theme, colors, fonts, and
avatars from time to time. It’ll make you look inconsistent something
which may not augur well with the majority of your readers. But, if
you’re consistent, you’ll make readers want to associate with your blog
as they are used to it.
Consistency Creates a Community
The majority of bloggers want to get an audience by using content
marketing to build a community of readers overnight. Is that possible? I
don’t think so. You can only attract an audience if you blog
consistently. It’s not enough to use email marketing
or online video marketing to get an audience, you have to maximize the
use of your blog and do it consistently. Let’s look at it this way. If
you blog once every two weeks and someone else blogs twice a week, who
between the two of you will attract more readers quickly?
Certainly, it is the person who blogs twice a week. Some readers are
voracious. They’ll read everything there is to read and if you don’t
publish new or fresh content then they’ll look for someone who keeps up
with their appetite for reading. Anyway, the predominant point here is
that you stand a better chance of building a community of readers and
succeeding in attraction marketing if you blog consistently.
Consistency Makes You Credible
In his Book, “Influence: The Psychology of Persuasion”, Robert B, Cialdini
states that someone who is not consistent could be misconstrued as
“fickle, uncertain, pliant, unstable, and scatterbrained”, on the other
hand, someone who is consistent is viewed as “assured, trustworthy, and
sound.
The same thing also applies to blogging. Consistency and commitment
are two key factors that determine blog success. From a psychological
point of view, consistency makes your readers and audience get
accustomed to your blogging style and content. Once readers develop a
good impression about your blog, they will come to see you as a credible
blogger whom they can always trust and look up to for inspiration and
guidance on niche or industry related issues.
Consistency Increases Brand Strength
You may have never given it much thought, but do you also know that
consistency builds the strength of your brand? The way you communicate
and present your brand messages increases your influence and brand
strength. However, many people define blogging success in terms of
readership, online lead generation, and subsequent sales and revenue and
so they miss out on brand strength.
When you blog consistently, you create the impression that you brand
or business is here to stay. This induces brand loyalty and improves
your network marketing
influence and reach. Readers and customers don’t want to jump from
brand to brand, but if you’re not consistent, then you’ll give them the
impetus to leave you and engage another business or brand. So, you have
to keep the flame of consistency burning so that you brand can appeal
to new readers and remain relevant to existing readers.
Consistency Makes You Stick to Your Purpose
Though many people want to achieve blogging success, many don’t have
the consistency to help them fulfill their purpose and achieve their
goals. Unfortunately, many people forget their purpose when their blogs
start receiving massive traffic. When this happens, they change their
purpose and shift focus to something else. They get all over the place
talking about subjects or issues that don’t even relate to their niche
or industries.
Surely, you don’t have to talk about personal life or what went down
in the hood, or other innuendos. Deviating will make you look
unprofessional to your readership. So, no matter what happens, you’ve
got to stick to your purpose and be consistent. If you remain true to
your purpose, you will remain relevant to your reader. Remember,
blogging success doesn’t just come by increasing your readership, rather
it comes when you stick to your original purpose.
You can only grow your blog and increase your internet marketing
influence as a niche leader when you blog consistently. However,
blogging success doesn’t come overnight. It takes effort, dedication,
and consistency to succeed with your blog. You only need to maintain
consistency in purpose, brand image, and brand promotion through content
marketing and social media marketing. When you do this, you will increase your influence and remain relevant to the existing readers.
Let me know how you have been blogging and some of the things you
have been doing consistently so as to achieve blogging success.