According to broad definition, local search engine optimization (SEO) involves any practice, which aims to enhance traffic quality and quantity obtained through geographic search queries.
“Geographic search queries” – now, what exactly does that mean?
In simple terms, it means that the users include their keywords with
locations. Assuming that you are offering baby products in London,
taking on local SEO techniques can help your site rank in search engine
result pages (SERPs) whenever potential customers use search terms like
“baby products in London” or “London baby products”.
It further indicates that you can target those consumers who are
specifically shopping around within your niche and direct them to your
company. And if you are able to convert these prospects to buyers, you
can boost your sales and revenues.
So, which strategies allow you to promote directly to your audience?
If you wish to make the most of your online marketing methods, take note of the following:
Essential Local SEO Techniques
For starters, let us have a look into the basic course of your campaign.
1. Carry out keyword research
Using the Keyword Research Tool of Google AdWords, you need to weigh the “exact” key terms against the “broad” ones.
2. Study search results
You must also assess the appearance of map and standard results and
then, take note of their differences. By doing this, you will know which
type to pursue and what strategies will work.
3. Estimate keyword competition
As you are exploring search result sets, check out which key phrases
your competitors are using. Then, find out which of the used terms
produce more information and reviews.
4. Choose ideal keywords
With the help of Google AdWords again, you have to determine which
relevant words are not too competitive yet are still capable in bringing
you significant traffic. To help you in this area, consider the
following aspects:
- High volume of searches
- Low competition
- Generate large percentage of visitors
This tip is suitable if you are new in the industry. As you are more
familiar with your niche, you can use more challenging and competitive
key phrases.
5. Plan website and content layout
While doing this, you also have to find out which relevant words are
suitable for old and new webpages. At the same time, you must create
content with the following elements: fresh, interesting, unique, and informative.
6. Sign up on Google Places
If you are not familiar with it, you can check out Google Support for complete instructions on getting listed on its platform.
7. Provide precise and similar data to all listing sources
Other than Google Places, you can register on other general and
niche-specific business directory sites. And, while doing so, do not
forget to give complete and in-depth information about your company.
Additionally, select the right listing category.
8. Link to your official website and social profiles
Social media is not just for personal use these days as plenty of
businesses are enhancing their online presence through it. If you want
to have an edge against your competitors and minimize the risk of losing
to them, create profile and fan pages on Twitter, Google+, Facebook,
LinkedIn, and other leading network sites. You can even sign up on
YouTube, so you can promote through video ads.
When you apply these strategies, you can have a great start on your
local marketing campaign. What is more, you won’t have a hard time
reaching out to your target customers.
With that said, here is one final tip:
As you are building your strategies, do not forget fundamental Google tools such as AdWords, MapMaker, and Geo Drill-Down. You can also use citation and verification applications from other sites.