There are many things you can do to better your search engine optimization and get more traffic flow and hits on your websites. You can insert content that is rich with keywords that are relevant to what people are most interested in today. Or, you can saturate your page with links that will take them to relevant articles and have your own links present in popular articles and press releases that are all over the Internet and can be accessed easily by anyone.Another thing you can do is to include a lot of viral pieces in your website. For example, put videos, put links to videos, put comment options, blog links, visitor notifications, rankings, sharing functions, and reviews, and all of these things will help get your website spread all over the web and shared with millions of viewers. It will also make your website seem like a community piece.
Understand the power of social networking sites and use that to your advantage. Pages like Facebook and Twitter, Digg, Yelp, etc, are all very important sites that have high traffic flow and many, many members. If you can attach your site to any of these services and somehow become an affiliate, or if you can create a fan page for your website and somehow get viewers to visit it through those media, you can ensure a great search engine optimization for your website.
Be sure that you check for any kinds of issues that might occur, with the links and your pages. You really have to make sure that your website is functioning, or else you might lose viewers because of a lack of function. Also, the search engine itself will not be able to procure your page and it will not come up when people type in keywords, because you might have some redirection issues or domain problems. Once you fix these, you increase your chances of getting more activity on your page.
Make sure that your content has the keyword in it, but not to an abnormally high amount. Search engines look for high traces of keyword content and if found, they will not show your site readily to other people. You want to make sure that you naturally weave it into your content in a way that sounds realistic and does not sound robotic or forced. Otherwise, this will be noticed by search engines and your site will be blacklisted or disallowed from coming up when people type in the keywords.
Make sure that your domain is not going to be recognized as a spammer, as this could cause search engines to remove you from their engines. If they think you are a hacker or spammer, or if you are on a blacklisted server or proxy, then you will not be able to participate in the online community and your website will not come up. Finally, make sure that you have a strong call of action present in your website. This will ensure that you have strong search engine optimization.