A Creative Way To Increase Your Advertising Space

Are you taking advantage of every area of potential space for marketing and branding opportunities at your place of business? If you haven’t yet considered using floor graphics, this is a creative and cost effective way to advertise and do additional branding.

• Do Check: Four Must-Have Advertising and Marketing Tools For Local Businesses

You probably haven’t given your floor much thought but in reality, the floor of your business is a blank canvas with many potential areas of use. Read on for some tips and ideas that you might want to implement for marketing, branding, advertising, and even for enhanced internal organization.
Today you can purchase a variety of colorful and durable floor graphics that can adhere to various surfaces including tarmac and concrete. This could work out exceptionally well for your warehouse, retail store, and even outside in outdoor marketplaces.  Numerous designs can be created to include your logo, your mascot, and strategic messaging.  These eye catching graphics will capture the attention of your desired audience and could do a number of positive things for your business.

Ways to use floor advertising:

• Direct traffic in your shop. Arrows pointing to various department names can work well and this method can work well for directing places for people to line up at the point of sale terminal as well.
• Announce sales or specials for a specific area.
• Use them seasonally for decorations. Many floor graphic decals can be easily removable so you could use them for a short period, such as the Christmas rush, or to announce an anniversary sale or annual event.
• Indicate pricing for specific areas.
• Use fun and memorable slogans that help you communicate important branding messages.
• Use graphics to remind staff of safety rules and guidelines as well.
• Bring them to trade-shows to draw extra attention to your booth.
• Put your QR code on your floor tell people to scan it with their mobile phone to get more information about your products or services.

Floor graphics are increasing in popularity as a great marketing method. Taking as many opportunities as possible to advertise, market, and brand your business is smart business. And floor graphics can be used in high traffic areas that were traditionally a waste of space in terms of advertising. If you partner with the right sign company, you’ll find many options for many customizable designs and you can do this in a way that helps you stand apart from your competition.

• Do Check: Local Business Marketing: Advertising To Reach Potential Consumers

Retail stores today, whether catering to families, individuals, a specific demographic, or the general public, have to do a great job of customer experience and branding. Little things can add up to a great overall experience. Floor decals that help you determine your shoe size or that help you find the restroom in a public place, or that pique your interest about another department or discount offer could be an extra way to enhance the customer experience.