Today there are many who blog to make money. From the individual who blogs as a business to the big company that capitalizes on the popularity of blogs as an opportunity to get closer to its clients and potential customers, business blogging is a common and widely accepted activity.Many bloggers make a decent living, but it is important to understand that not every blog has the same earnings potential. Therefore, the first step in blogging for cash is to ask yourself why you want to blog. There are many reasons for doing so. Here are some of them:
- For fun
- To promote an established business
- As a sort of personal diary
- To help others
- To make friends
- To get dates
- To make one’s mark on the world
- To make a living
There are as many ways to make money from blogs as there are bloggers. Some bloggers ask their readers for a tip. This may seem ridiculous, but it could work if you already have a large number of loyal readers who will be willing to donate money to your blog to keep it going.
Another way to earn an income from your blog is through the use of affiliate programs. These give you a commission if a person you refer from your website or blog to the affiliate site makes a purchase. To succeed with this model, you need to choose an affiliate program that is related to the topic of your blog. The visitors to your blog are targeted traffic and you don’t want to waste it. To protect your commissions, you will want to cloak your affiliate links with a program like Dejal’s Macfilink (donationware) for the Mac.
Another way to make money from your blog is to sell your own stuff. With CafePress, you can create items like mugs, T-shirts, and other items you can personalize. You can create your own logo on your Mac using LogoDesign Studio Pro 2 by MacWare or Art Text by BeLight Software, and incorporate it into your products, sort of a branding technique, if you will.
Another option is to create a subscription-based blog. However, since there are so many sites offering information for free, this method is quite a bit trickier to succeed at. Your chances will be greater if you become a recognized expert on a specific topic.
Some people even create blogs and needless to say, they would need to create to be great ones- that they sell for money on auction sites; buyers determine if they think there will be a large enough number of readers for that topic to warrant purchase.
Some people are so successful in their blogging efforts that they are “discovered” through their blog. Those who are seeking writers on a particular topic will seek successful bloggers out and ask them to write for a particular newspaper or magazine.
Likewise, blogging opens up a whole world of speaking opportunities to some bloggers, who impress readers so much on the subjects they write about that they are contacted by scouts looking for someone to speak at seminars and workshops. In some cases, the blogger is paid, and in others he or she is asked to speak at a seminar for free. This could still be a great opportunity for exposure and reputation building.
While these kinds of opportunities generally come only to the more successful bloggers and you should not base your career on them, it is gratifying to know that if you build a reputation as a top-flight blogger, people can come to seek you out for new opportunities.
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