Some of the SEO “experts” we encounter exhibit less than tasteful attributes. Having been inspired by The Oatmeal, I’ve taken the liberty of illustrating some of the bad SEO professionals. I understand that I might be slightly hypocritical in this post. I’ve found myself displaying some of the characteristics below.
Big Words/Acronyms SEO
You may have caught yourself using jargon that might be over your clients’ heads. These SEO Experts may know the trade, they just lack the ability to communicate effectively with clients. If you notice that your client has a blank look, you may want to ask if they don’t understand something you’re saying.
Sparkling, White Hat SEO
Don’t get me wrong, white hat is the way to go in SEO. However, some incompetent SEOs may claim that their lack of linkbuilding is due to high moral principles. They put on a facade of “White Hat.” These SEOs either don’t get linkbuilding or they don’t want to put forth the effort to do it. Of course there are plenty of gray/black hat ways of building links. But other linkbuilding methods such as submitting a press release, creating quality linkbait, etc. are legitimate and great for SEO.
Conversion Expert Turned SEO
The Conversion Expert SEO is more uncommon. These SEOs somehow mistakenly believe that user experience is intricately connected with SEO. They carry the label of “Internet Marketer” but they only talk about conversion and design. The idea of increasing traffic rarely crosses their minds
Self-Proclaimed Social Media Expert
The Social Media Expert may have been an SEO who was drawn into the hype of Social Media. He tells the world that he is a Social Media Expert because he knows how to use Facebook and Twitter. He frequently talks about “going viral,” although he has no idea how to go viral. And sadly, he measures his effectiveness based on the number of followers and friends he acquires.
IT Guy
SEO is an IT thing right? Wrong. Unfortunately, the in-house IT guy thinks that SEO belongs to the IT department since it involves algorithms and coding. While SEO may require someone with a bit of HTML skills, it should belong to the marketing department and more specifically a “Search Team.”
Bad Grammar Offshore SEO
We get plenty of emails and comments filled with poor translation grammar. Do you really want someone who’s using a translation tool to do your keyword research? These SEOs may be cheap but not very effective.
Black Hat SEO
The Black Hat SEO should be avoided like the plague. He may get you fast results, but those results will quickly decline after Google notices the spammy tactics around your website. Black Hat SEOs will always take the easy way out and often do more damage than good.