Every new blogger today is on the lookout for new ways to get traffic to their blogs but very few of them actually get results from the tips they read from other blogs. At the same time, the big bloggers keep on getting more traffic to their blogs without laboring for more and people start to wonder why that is happening.If you ask most people why the big bloggers keep getting more traffic to their blog and why new bloggers find it difficult to get traffic they will tell you it is because the big bloggers are already established. Even though that might be part of the reason, it is a very insignificant part. There’s one major secret to big bloggers getting a lot of traffic to their blog and that is because they have realized the key to getting traffic to a blog that most new bloggers are yet to realize.
It’s not about tactics, it’s all about strategy
Have you ever wondered why almost every single article you read on how to get traffic to a blog only list tactics to get traffic and why after following almost all the tactics listed in most of these articles you still can’t figure out why traffic isn’t coming to your blog.Getting traffic to your blog isn’t all about following tactics such as commenting on other blogs, guest blogging etc. The key to getting more traffic to your blog is having the right strategy. It is all about having the right plan in place.
Instead of just using the latest traffic generation tactics why not use a strategy similar to the one below.
Write Epic Content: Your content is probably the most important thing on your blog and it might as well be the only reason why a lot of people are reading your blog. A very important reason you should focus on writing epic content is because most big bloggers have realized that the key to getting more traffic is writing content that begs to be shared and then focusing on making those readers stick. Your content speaks for you more than any other aspect of your blog. If you write great content that makes anyone who read it feel like you’re really there to help them you wouldn’t find it difficult getting them to stick to your blog.
Have a Friendly Design that Welcomes Readers and Make Your Content Easy to Share: One thing I’ve realized by being a blogger for almost two years now is that the success of your article will be determined not only by its title or points but also by how it is presented. Is it the fonts you use or how attractive your content looks? Every single element of your design can make a whole lot of difference in how people perceive your content.
It is also very important to ensure you make it easy for people to share your content by integrating the right social sharing buttons into your design. I’ve read a lot of great blog posts I didn’t share, not because I didn’t want to share them, but because the blog owner made it difficult for me to share. Focus more attention on increasing the number of people that share your blog posts and you will notice a significant increase in how much traffic you can get.
Design a System to Get those Who Read Your Content to Come Back Again: Now that you’ve written that epic content and a lot of people are starting to share your content you need to realize that a lot more people will visit your blog, and the success of your blog will depend on your ability to retain those new visitors. If you visit the blog of any A-list blogger in your niche you will notice that they have huge subscriber counts – that is because they have realized the importance of getting people to subscribe to their blog.
Make it easy for people to subscribe to your blog, encourage them to subscribe to your blog whenever you write a new article and on the long run a lot more people will be exposed to your content which will lead to a more viral traffic effect.
It’s that Simple
Have you noticed the difference in having a strategy in place compared to just using tactics? There is no point in using tactics to drive traffic to your blog when you can’t retain that traffic.
I’m not trying to say you won’t need tactics to drive traffic even if you have the above strategy in place, but you will be able to make effective use of the tactics to ensure you get more people to visit your blog.